11:01:14 From Rick Minnich to Everyone : Hello from Berlin!
11:01:17 From James Buffin to Everyone : Hi from Toronto
11:01:26 From Connie Bottinelli to Everyone : Hello from 96 degree Florida
11:01:30 From Dianne Griffin to Everyone : Hello From San Francisco
11:01:44 From Myriam Zumbuehl (she/her) to Everyone : DONT RUSH THE WINDOWS!
11:01:51 From Arlene Rimer to Everyone : Only 4 -5 people per break out room please
11:01:52 From Anita Modak-Truran to Everyone : Smile and Dialer
11:01:56 From James Buffin to Everyone : Wondering if there’s any advice/tips for writing a byline?
11:01:56 From Alejandro Enríquez García to Everyone : Hi from Spain.
11:02:01 From Dean Butler to Everyone : Hi from Los Angeles. We all need a smiler/dialer.
11:02:04 From Donut Dollies to Everyone : Windows and Team - So Important!
11:02:07 From Alka Raghuram to Everyone : Team Team Team
11:02:09 From Patrick Norman to Everyone : slow & steady wins the distribution.
11:02:10 From Connie Bottinelli to Everyone : Can I get a WORKBOOK as a word doc?
11:02:10 From Doug Block to Everyone : Ditto… smiler and dialer
11:02:17 From Myriam Zumbuehl (she/her) to Everyone : hi from zurich - its almost summer (hasnt spring just sprung?)
11:02:19 From Robin Rosenthal to Everyone : choose teammates wisely
11:02:20 From Rod Martel (Minneapolis) to Everyone : You burst my bubble on festivals!
11:02:20 From Jill Demby Guest to Everyone : Jill Demby Guest from Hollywood,  the land of smoke and mirrors. I realize I’m a stranger here trying to make my way through the smoke.
11:02:24 From DAN HABIB to Everyone : “95% of people who say they are good at social media aren’t”
11:02:25 From Michael Johnson to Everyone : Still love the 80/20 rule…conferences/festivals…
11:02:26 From Melanie Wallace to Everyone : HI from Boston Ma
11:02:39 From Jill Demby Guest to Everyone : Take away from last week - you need a brilliant TEAM!
11:02:39 From Kathy Hassinger to Everyone : Organize and motivate your team!  Windows opening and closing.  Flexibility
11:02:41 From Pamela Sporn to Everyone : Hi from the Bronx!
11:02:41 From Vivien Wu to Everyone : Hi, also frm Boston
11:02:45 From Myriam Zumbuehl (she/her) to Everyone : i hired a smiler & dialer, too this week - she loved the description
11:02:57 From John Johns to Everyone : Hi from Tucson where it is going to be 85 today.
11:02:58 From Dean Butler to Everyone : Sequence and Timing...
11:03:04 From Don Colacino to Everyone : Key takeaway from last week: Spend 90% of effort on Conferences, 10% on festivals.
11:03:05 From Tina Datsko to Everyone : Hello from Long Beach, CA!  Because I’m experiencing an episode of sciatic pain, I’m needing to be off-camera much of the time to lie down or stretch.  Takeaway: be flexible with your windows!
11:03:08 From Vivien Wu to Everyone : I want to see more cats
11:03:26 From Anita Modak-Truran (she/her) to Everyone : Okay
11:03:33 From Connie Bottinelli to Everyone : Hired 3 people to start my team
11:03:44 From Ned Augustenborg to Everyone : Interesting to hear that foreign distributors prefer 54 minute version of your film. And the need for a workbook which my film is perfect for.
11:03:55 From Rick Minnich to Everyone : @Connie, great job!
11:03:57 From Kathy Hassinger to Everyone : Great to have that on word doc.
11:04:06 From Cynthia Salzman Mondell, she, her to Everyone : Dogs
11:04:07 From Janet Kirchheimer to Everyone : I've gotten some people for my team - 4 of them.
11:04:08 From Therese Shechter to Everyone : Hi from Brooklyn! +1 re cats
11:04:15 From Desiree Ickerodt to Everyone : Keep the rights to rent/sell the film
11:04:18 From Jill Demby Guest to Everyone : How about replacing smiler and dialer with Eager participant!
11:04:20 From Louise Rosen to Everyone : My cats are sleeping
11:04:31 From francesca soans to Everyone : Hi from Iowa—sorry I missed last week but I’ve caught up with the session recording. Thank you!
11:04:40 From Rod Martel (Minneapolis) to Everyone : Can you talk about differing version with differing lengths...I call it "shelf space."
11:05:00 From Adriana Marchione to Everyone : Cool now but warming up in San Francisco. In general take away, gearing up already to core audiences with distribution so glad to have this topic today.
11:05:10 From Jim Becket he/him to Everyone : am doing two fundraisers to hire people!
11:05:44 From Ryan Mayers to Everyone : I’m curious what you suggest when your audience is excited the film and wanting to see it, but you are holding out for release because of windows
11:05:45 From A'magine | she/they to Everyone : GG is a worthy double watch.
11:06:11 From Vivien Wu to Everyone : Happy Trans Day of Visibility, all
11:06:12 From Donut Dollies to Everyone : 😂
11:06:20 From A'magine | she/they to Everyone : YES Vivien!!!
11:06:25 From Jill Demby Guest to Everyone : Awesome Mark!!
11:06:26 From Mark Gordon to Everyone : I am muted
11:06:34 From TECH - Lex Ryan (they/them) to Everyone : Thanks, Vivien! Appreciate that!
11:06:39 From Kent Bassett to Everyone : hahahahaha
11:06:40 From Rod Martel (Minneapolis) to Everyone : Have you seen a therapist for this obsession?
11:06:42 From Lawrence Confino to Everyone : What prompted the hamburger obsession?
11:06:55 From Mark Gordon to Everyone : I am muted!!
11:06:58 From Robin Rosenthal to Everyone : Burger Boy—awesome
11:07:04 From A'magine | she/they to Everyone : That would be so good for a middle name.
11:07:08 From Fiona Fletcher to Everyone : Um… Sarah I think you knocked that one out of the park!
11:07:10 From Mark Gordon to Everyone : It won’t let me unmute
11:07:28 From David Streit (he) to Everyone : Where can I get crocks?
11:07:31 From A'magine | she/they to Everyone : I love Korean food!!!! I want to go to the kimchee workshop!
11:07:38 From Vivien Wu to Everyone : Kimchi is good for probiotic gut health
11:07:39 From Majida Kabariti, Jordan to Everyone : Can’t make my camera work
11:07:41 From Jill Demby Guest to Everyone : Invite me!! I’m so into Korean food!
11:07:59 From Jill Demby Guest to Everyone : I just bought 3 different types of Kimchi from an Asian market!
11:08:09 From Alka Raghuram to Everyone : Keith, you could start online Khimchi workshops
11:08:15 From Adriana Marchione (she/her) to Everyone : Keith - I’ve been to Seoul and have worked with many students from South Korea over the years. Thank you for sharing that with us!
11:08:22 From Jill Demby Guest to Everyone : Kimchi webinar!!
11:08:24 From TECH - Lex Ryan (they/them) to Everyone : Yes, you all are unable to unmute. I will unmute folks as questions are selected during Q&A and when we do share-outs.
11:08:35 From Matthew Eisen to Everyone : Babe!
11:08:43 From Matthew Eisen to Everyone : I love that movie!!!
11:08:52 From Myriam Zumbuehl (she/her) to Everyone : Babe - makes me cry to this day
11:08:53 From Jill Demby Guest to Everyone : Babe! My fav!
11:09:00 From Dean Butler to Everyone : Love Jamie Cromwell
11:09:04 From Fiona Fletcher to Everyone : That’ll do pig!
11:09:04 From Doug Block to Everyone : Babe is amazing. One of my all time faves. As is the sequel, Babe: Pig in the city
11:09:09 From Jill Demby Guest to Everyone : My daughter does a brilliant impression of the pig!
11:09:23 From Doug Block to Everyone : The duck stole the film
11:09:59 From Pablo Miralles to Everyone : The Maltese Pig…
11:10:02 From Matthew Eisen to Everyone : Doug - very funny!
11:10:12 From Maria Fortiz-Morse to Everyone : I don’t eat pork, in part, because of that movie. They are smart and affectionate as dogs.  Gunda is another great documentary about pigs.
11:10:14 From Myriam Zumbuehl (she/her) to Everyone : you are missing a classic swiss pig peter
11:10:15 From A'magine | she/they to Everyone : Pig is potent medicine.
11:10:30 From Michael Johnson to Everyone : Pablo - very funny!
11:10:31 From Jill Demby Guest to Everyone : Multi-cultural pork belly! Wooo hooo!!
11:11:07 From Renee Bergan to Everyone : What?????
11:11:16 From Renee Bergan to Everyone : adorable
11:11:19 From Donut Dollies to Everyone : <3
11:11:22 From A'magine | she/they to Everyone : AWWWW grandma’s art!!!!
11:11:22 From Gloria Houston to Everyone : Beautiful!!!!
11:11:23 From Myriam Zumbuehl (she/her) to Everyone : that’s divine!
11:11:23 From Diane Vicari to Everyone : she LOVES you!
11:11:29 From Beth Polish to Everyone : Love it!
11:11:32 From Bill Brummel to Everyone : great story
11:11:35 From John McAllister to Everyone : Last but not least!
11:11:36 From Tina Datsko to Everyone : Beautiful story, Peter!
11:11:39 From Chithra Jeyaram to Everyone : <3
11:11:45 From Dianne Griffin to Everyone : Thanks Peter
11:11:51 From Lara Slife to Everyone : I too collect Pigs! :)
11:11:53 From Alka Raghuram to Everyone : Love the story Peter
11:11:57 From Anita Modak-Truran (she/her) to Everyone : Great stories from the entire team!!
11:12:59 From Amy Jenkins to Everyone : Excited to announce that my film “Instructions on Parting” is FILM OF THE WEEK this week on DAFilms. It’s a good site to stream with for artistic Docs- they have a 50% or more revenue share, and viewers can watch films for $2.50 TVOD without being a subscriber.  https://americas.dafilms.com/film/12727-instructions-on-parting
11:13:18 From Vivien Wu to Everyone : Congratulations Amy Thx for sharing.
11:13:25 From Michael Jacobsohn to Everyone : Michael Jacobsohn: mjacobs2008@gmail.com
11:13:41 From TECH - Lex Ryan (they/them) to Everyone : ----------------------------
For folks just joining us: If you have any technical issues or questions (re Zoom) you can send a private message to me or Mark or Sarah (look for TECH at the front of our names). 


Please put your questions for Peter and Keith in the chat and we will call on folks later in the session to ask those questions out loud. Please keep questions relevant to what we are discussing in each session. Today we are talking about REACHING CORE AUDIENCES and PITCHING.  


Please only put each question (about REACHING CORE AUDIENCES and PITCHING) in the chat one time. 


If someone asks a question that you would also like to hear answered, please make note of that in the chat. 
----------------------------
11:13:42 From Emily Branham (she/her) to Everyone : Congrats Amy!!  Beautiful film.  Highly recommend.
11:14:24 From Peter McDowell to Everyone : Question: who is the core audience of My Octopus Teacher? I can’t figure out why it’s not “general audiences”
11:15:20 From Mark Birnbaum - Dallas to Everyone : Octopus great comment. Hope he take some know docs and breaks that down.
11:15:36 From Mark Birnbaum - Dallas to Everyone : niches galore
11:16:17 From John McAllister to Everyone : ’s q
11:16:54 From Sam Smartt to Everyone : Kind of a philosophical question here, but in focusing on “who will love our film the most” how do we avoid documentary’s wicked problem of often preaching to the converted?  How do we reach new audiences?
11:17:31 From Alka Raghuram to Everyone : Can you share this doc with us?
11:17:54 From Fiona Fletcher to Everyone : +1 sam
11:18:16 From Judy Branfman to Everyone : Can you share those 9 things with us?
11:18:47 From Beth Polish to Everyone : @keith — love this.  Just like when starting a business.  A film is a lot like a business.  Thanks!
11:19:02 From Renee Bergan to Everyone : +1 Alka request
11:20:32 From Majida Kabariti, Jordan to Everyone : How does one deal with the requests of funders in terms of how you make the film etc
11:20:43 From John McAllister to Everyone : What was the nature of the $125K APA grant? Was it for anything specific?
11:21:05 From Christi Cooper to Everyone : Great film title
11:21:11 From John McAllister to Everyone : agreed
11:23:37 From DAN HABIB to Everyone : You may be planning to cover this already, but for anyone that aspires to have their film on public TV, be sure to read this guide before you start fundraising or commit to any funders, especially corporate funders or orgs with a strong point of view.  As I’m sure a lot of folks on this webinar know, the PBS network is VERY concerned about even “perceived conflicts” of interest. See page 4.  https://d1qbemlbhjecig.cloudfront.net/prod/filer_public/pbsproducerhandbook-bento-live-pbs/2c23a14061_PBS-Funding-Standards-and-Practices.pdf
11:24:44 From Brittany Alsot (she/her) to Everyone : How can you tell when a community is a wrong fit vs this particular group you reached is just not interested?
11:25:01 From Allen Wolf to Everyone : Question: Should I start going to conferences and trying to connect to the core audience before the movie is complete? We’re about a month from completion but I could use a trailer.
11:25:01 From Chithra Jeyaram to Everyone : Plus 1 to Brittany question
11:25:57 From Christi Cooper to Everyone : Did you bring film subjects with you to conferences?
11:26:41 From Anita Modak-Truran (she/her) to Everyone : Plus 1 to Christi’s question
11:27:10 From Renee Bergan to Everyone : +1 to Allen’s question
11:27:14 From Donut Dollies to Everyone : +1 Christi
11:27:45 From Dianne Griffin to Everyone : Plus one to Dan
11:32:16 From Peter McDowell to Everyone : Do I research my current superfans? I.e. people who already love my project and give me money or lots of praise or positive feedback?
11:32:38 From Vivien Wu to Everyone : What do the shapes represent? other than the heart
11:32:49 From Vivien Wu to Everyone : like why square vs pentagon lol
11:34:17 From Jon Ornoy to Everyone : When in development and you only have a trailer and pitch deck what are you trying to get from the core audience?
11:36:46 From Doug Block to Everyone : +1 to Jon’s question
11:36:47 From Robbie Leppzer to Everyone : What does demonstrating interest from a potential core audience really mean?  My film, POWER STRUGGLE, is about grassroots activists who succeed in shutting down a problem-plagued nuclear plant.  Outside of New England, where the story takes place, I thought that my core audience would be antinuclear grassroots activists.  For my current virtual screening tour, while I have managed to generate a large amount of enthusiastic reactions and statements of interest, very few people have actually paid the $12 to watch the film online, despite having great reviews by people who have seen the film.  Should I give up on this audience or is the challenge now how to turn this enthusiastic “interest” into paid viewers?
11:37:10 From Maria Fortiz-Morse to Everyone : Are there ‘niche’ film publicists? Like for medical, music, human rights, environment, etc.?
11:37:14 From John McAllister to Everyone : +1 on Robbie
11:37:31 From Anita Modak-Truran (she/her) to Everyone : +1 on Robbie
11:37:49 From Chithra Jeyaram to Everyone : +1 Robbie Q
11:38:17 From Chithra Jeyaram to Everyone : Echo niche film publicist query
11:38:52 From Allen Wolf to Everyone : Question: Should I show the film to the organization before we do a virtual event to show the movie to their audience?
11:39:25 From Sam Smartt to Everyone : Really would love to drill down into the specific asks we are making when we meet with potential partner organizations, especially if your focus is more on the distribution than production funding.  What exactly can you ask for from these folks if you’re early in the process?
11:39:27 From Patrick Norman to Everyone : any thoughts on the best time to bring in a traditional publicist over the course of a slow distribution rollout? given their cost i’m wondering when to bring them in for the most impact.
11:40:04 From John McAllister to Everyone : 95% no
11:40:06 From Chithra Jeyaram to Everyone : Can may be be an option?
11:40:07 From John McAllister to Everyone : is my guess
11:40:33 From Silvia Gallini to Everyone : Why is a website necessary? Isn’t a FB page and IG enough?
11:40:48 From Alexandra Lexton to Everyone : I think most artists never think their work/ideas are “perfected.” Maybe reword the question.
11:40:51 From Wendy Lobel to Everyone : +1 Allen Wolf
11:41:00 From Renee Bergan to Everyone : + 1 Alexandra
11:41:03 From Chithra Jeyaram to Everyone : Is there is a singular pitch, does it change depending on the core audience you are pitching to?
11:41:05 From Jim Becket he/him to Everyone : No pitch is perfect.  Who has perfect pitch?  Some pitches are good.
11:41:09 From Vivien Wu to Everyone : Will this course go over what FB, IG, and Twitter accounts are good for for a doc?
11:41:35 From Pallavi Somusetty to Everyone : Can you please share examples of email templates or initial email inquiries to potential partners? Hearing your process is somewhat helpful but can you equip us with the tools to execute this? Will you be sharing excel templates too?
11:41:55 From Keith Ochwat (he/him) to Everyone : @Pallavi: I will be doing exactly that!
11:41:59 From Keith Ochwat (he/him) to Everyone : 5 min!
11:42:13 From Pallavi Somusetty to Everyone : Thank you
11:42:20 From Ned Augustenborg to Everyone : Should your pitch be a memorized LOGLINE>
11:43:40 From John McAllister to Everyone : I’d like to start a film pitch practice group on Clubhouse. My handle is jgm7x
11:43:58 From Doug Block to Everyone : I find conveying enthusiasm, passion and confidence are as important as the words themselves.
11:43:59 From Chithra Jeyaram to Everyone : Mine is @realtalkies CH
11:44:08 From Sam Smartt to Everyone : +1 John.  Great idea.
11:44:41 From Alka Raghuram to Everyone : +1 John’s idea
11:44:45 From Amy Jenkins to Everyone : The idea of bringing your film to a conference is a core part of this plan, however this assumes that your doc has a theme and style that would be “useful” to a conference audience.  If you have a more artistic or unusual doc, what is an alternative to a conference, in regards to finding a core audience and generating revenue?
11:44:48 From Alka Raghuram to Everyone : I don’t have a clubhouse ID
11:45:13 From John McAllister to Everyone : I can invite you Alka, it’s iOS only though
11:47:46 From Maria Fortiz-Morse to Everyone : +1 Amy Jenkins question.
11:48:03 From Olga Matthes to Everyone : Could you provide some good examples of pitches?
11:48:03 From Robert Rooy to Everyone : Ditto Amy’s question
11:48:06 From Vivien Wu to Everyone : +1 to AMy question
11:48:09 From Doug Block to Everyone : D-Word members: we plan on devoting one of our Friday F2F zoom events in April on pitch training/practice. Be on the lookout.
11:48:33 From Alejandro Enríquez García to Everyone : +1 Amy
11:48:39 From Brittany Alsot (she/her) to Everyone : Yay, Doug. That will be helpful.
11:48:44 From Anne Davis O'Neal to Everyone : Hoping we’ll see some specific examples of Pitch Decks, thanks!
11:48:46 From Chithra Jeyaram to Everyone : +1 Amy Jenkins If the film is not obviously didactic then what?
11:48:46 From Pamela Sporn to Everyone : How is pitching during production different from pitching when your film is already in distribution, and been broadcast on America ReFramed (World Channel)?
11:48:47 From Andrei Zinca to Everyone : +1 Amy
11:48:56 From Alka Raghuram to Everyone : Can you share some good examples of Pitches
11:51:45 From Alejandro Enríquez García to Everyone : In this first email contact, do you reach to the important people or just ti check audiences?
11:51:50 From Christi Cooper to Everyone : I would say “E’s, P’s and Z’s!!” - we do everything through Zoom now. WAY better way to connect with potential partners.
11:53:40 From Susan Hamovitch to Everyone : Can you give an example of that subject line?  Wrry that the recipients will run from subject lines that say  “I’m a filmmaker”
11:53:58 From Anne Davis O'Neal to Everyone : Susan +1
11:55:40 From Alexandra Lexton to Everyone : +1 Amy
11:56:18 From Donut Dollies to Everyone : Also, attachments are more likely to make your email get caught by spam filters…
11:56:28 From Wendy Lobel to Everyone : Susan +
11:56:30 From Vivien Wu to Everyone : @ Keith, then should the trailer not be password-protected?
11:56:32 From Peter McDowell to Everyone : Everyone must always have a website. Many people don’t use social media. And websites are fully customizable.
11:56:40 From Vivien Wu to Everyone : I heard it should be to help people feel like special insider
11:56:57 From Wendy Lobel to Everyone : Vivien Wu +1
11:57:31 From Hamilton Sterling to Everyone : So don’t include URL to the trailer or IMDB page?
11:59:02 From DAN HABIB to Everyone : I tend to put people’s names in the subject line, like “Hi Amy and John, a film of interest to XXX org” (their org name). Effective for an initial outreach? Not?
11:59:28 From Fiona Fletcher to Everyone : Isn’t it also about identifying how it could support the conversation they want to have i.e what are you giving to them?
12:00:21 From John Johns to Everyone : Do you have an email example for a film that is in initial preproduction before it has the legitimacy of a PBS Booking?
12:00:32 From Alex Leff to Everyone : Will that email be included in the slides emailed later?
12:00:44 From TECH - Lex Ryan (they/them) to Everyone : Yes it will!
12:00:45 From Vivien Wu to Everyone : @ John maybe you could sell the credentials of the film team
12:00:56 From Alex Leff to Everyone : Thanks @Lex!
12:01:10 From Barbara Multer-Wellin to Everyone : The fees Keith mentions for conferences are not anything like what we are hearing these days as we try to sell our mental health film
12:01:15 From James Buffin (he/him) to Everyone : In this age, any reason not to request a zoom call instead of phone?
12:01:24 From Desi Kadra to Everyone : What about conferences who charge you to present your work?  Would you recommend approaching them?
12:05:02 From Alejandro Enríquez García to Everyone : Would you go for your most important objective or would you test yourself with others before going to the them?
12:05:35 From Majida Kabariti, Jordan to Everyone : Whats a pitch deck?
12:05:53 From Vivien Wu to Everyone : 2-3 pages!!!! Mine is 12+ :O :'(
12:06:14 From Susan Hackley to Everyone : What are the benefits for a partner of partnering with a film team?
12:06:21 From Vivien Wu to Everyone : @ Majida, its a Powerpoint or horizontal PDF with photos
12:06:41 From Karen Bernstein to Everyone : Question- it’s been over a year since I premiered my documentary at DocNYC and I did not do such a great job reaching out to potential partners during the making of the film.  How do I explain this to potential partners?  How honest should I be about my missteps?
12:06:52 From Rod Martel (Minneapolis) to Everyone : How many and WHICH Laurels to include in PD and on Poster?
12:06:53 From Bill Brummel to Everyone : Chicken before egg question regarding for pitching foundations or companies for help sponsor a potential PBS broadcast. PBS generally wants sponsors in place at time they green light. Potential sponsors are reluctant to commit before green light. How do  navigate this?
12:06:57 From Jill Demby Guest to Everyone : What program are you using to create your decks?
12:06:58 From Vivien Wu to Everyone : @Karen you could blame it on COVID
12:07:59 From Doug Block to Everyone : I also think 2-3 pages isn’t necessarily the way to go, especially if you want it visual. It seems way too text heavy. I’ve seen very effective ones that are 10-15 pages, but many are just images
12:08:06 From Michael Jacobsohn to Everyone : Please provide today’s slide show.
12:09:15 From Vivien Wu to Everyone : @Doug the images heavy type is good for certain audiences, I think some would call that a Lookbook
12:09:16 From Louise Rosen to Everyone : Absolutely spot-on re: quotes Keith!
12:10:15 From Doug Block to Everyone : @
12:10:15 From Doug Block to Everyone : E
12:10:47 From Maria Fortiz-Morse to Everyone : Is there a list of sections? Like The Film, Our Mission, The Cast, etc.?
12:11:02 From Doug Block to Everyone : @Vivien, you’re right. We’ve mostly been showing it to potential funders.
12:11:22 From Doug Block to Everyone : But I wonder if lookbooks wouldn’t also be effective with potential partners
12:11:30 From Wendy Lobel to Everyone : So helpful!!!
12:11:34 From Cirina Catania to Everyone : Thanks, Keith!
12:12:17 From Maria Fortiz-Morse to Everyone : Thanks, all. Golden nuggets of information! Will have to rewatch :)
12:12:28 From Jim Becket he/him to Everyone : is an outline of that excellent pitch desk advice avail din prints coujldn’t take notes fast enough.  was really good!  Have to share with smaller and dialer when found one.
12:12:31 From TECH - Lex Ryan (they/them) to Everyone : Back at 12:16 PT / 3:16pm ET
12:13:04 From Kathy Hassinger to Everyone : I lost connection.  How do I get into a breakout room?
12:13:12 From Vivien Wu to Everyone : @Doug yeah I think the best is to have multiple versions of the materials then.
12:13:15 From TECH - Lex Ryan (they/them) to Everyone : We are not in breakout rooms
12:13:19 From TECH - Lex Ryan (they/them) to Everyone : Just taking a short break
12:13:20 From Vivien Wu to Everyone : @Kathy we are on a 5 min break
12:13:34 From TECH - Lex Ryan (they/them) to Everyone : We are back from break at 12:16 Pacific Time / 3:16 Eastern Time
12:13:43 From Kathy Hassinger to Everyone : OK. Thanks, Kathy
12:15:35 From TECH - Lex Ryan (they/them) to Everyone : For folks just arriving, we are on break for one more minute!
12:16:35 From Susan Hamovitch to Everyone : Question:  How to find this “eager participant, dialing, cheerful” assistant?  Anyone have some happy results?
12:16:43 From Zhu Shen to Everyone : Do you send pitch deck after pitching to your potential partner before or after you pitch them?
12:17:03 From Chithra Jeyaram to Everyone : <3
12:17:06 From Emily Branham (she/her) to Everyone : +++++++
12:17:09 From Regan Brashear to Everyone : <3
12:17:13 From Donut Dollies to Everyone : <3
12:17:15 From Therese Shechter to Everyone : Good for Biden!
12:17:15 From Brittany Alsot (she/her) to Everyone : Yay!
12:17:16 From Janet Kirchheimer to Everyone : Will you be sharing the slides from today?
12:18:07 From TECH - Lex Ryan (they/them) to Everyone : ----------------------------
(VERY BRIEF) Intros: Two sentences on who you are (name + pronouns) and what your film is about (if you haven’t met one another already).
 
Share your best or worst experience of pitching what you assumed was your core audience.
----------------------------
12:18:16 From TECH - Sarah Kaplan (she/her) to Everyone : Yes the slides will be on the website
12:19:09 From Mark Birnbaum - Dallas to Everyone : no its yet
12:19:12 From Lillian Glass to Everyone : Idont see the rooms
12:19:12 From Mark Gordon to Everyone : I get a message that says host will not allow you to unmute
12:19:13 From Ruth Somalo to Everyone : not seeing rooms
12:19:16 From Mark Birnbaum - Dallas to Everyone : no list yet
12:19:23 From Roberto Miller to Everyone : No list
12:19:38 From Ruth Somalo to Everyone : NO rooms on the screen
12:19:41 From Susan Kaplan to Everyone : I don’t either
12:19:48 From francesca soans to Everyone : This is francesca—I don’t have a list
12:20:01 From Janice Villarosa to Everyone : no rooms
12:20:10 From Roberto Miller to Everyone : Click on breakout rooms...
12:21:14 From francesca soans to Everyone : I don’t have the breakout room option either
12:21:17 From Myriam Zumbuehl (she/her) to Everyone : i always get kicked out - want to join food 1
12:24:55 From Silvia Gallini to Everyone : Sorry guys where are the breakout rooms? Its my first live class
12:25:29 From Silvia Gallini to Everyone : Arts for me
12:26:44 From Silvia Gallini to Everyone : I found the room but how do I connect?
12:26:50 From Silvia Gallini to Everyone : Arts
12:41:38 From Anita Modak-Truran (she/her) to Everyone : Smaller groups worked better
12:41:59 From Tina Datsko to Everyone : Our group didn’t have time to get to everyone.
12:42:27 From John Ware to Everyone : Thanks for the timer!
12:42:30 From Heather L to Everyone : Hi Peter & Keith - I would appreciate any info you can offer re: viability of short films to generate income in the DIY distribution model.
12:43:00 From Diane Vicari to Everyone : STACK
12:43:08 From Donald Harrison to Everyone : Is there a way to automatically “cap” the size of breakouts to 5-6 people? Too many people indeed is too tough to have conversation (just intros take the whole time…)
12:43:12 From Annika Iltis to Everyone : +1 Heather L’s question. Are there specifics in all these classes to Short films?
12:43:33 From Pablo Miralles to Everyone : We talked about the difficulty of pitches before/during starting production as the process is so transformational, and rarely is the final film exactly what we started out trying to make.
12:44:03 From Therese Shechter to Everyone : +1 for Donald - it would be nice to cap group size so there is time to talk
12:44:14 From Mimi deGruy to Everyone : perhaps give people a time limit. Some people tend to dominate the conversation and others don’t have the chance to speak
12:44:39 From DAN HABIB to Everyone : We talked about the need to proactively adress the question “why are you the person to make this film?”
12:46:36 From Pamela Sporn to Everyone : How do you monetize virtual screenings with partners?
12:47:40 From John McAllister | Double Dummy to Everyone : Super helpful explanation KO
12:47:44 From Peter McDowell - Jimmy In Saigon to Everyone : What do you suggest when you know a potential partner doesn’t have money and is struggling themselves?
12:48:00 From Gloria Houston to Everyone : +1 Peter’s q!
12:48:01 From Majida Kabariti, Jordan to Everyone : How do we deal with partners’ special requests and ownership of film
12:48:45 From Tina Datsko to Everyone : Keith, could you provide a written template of the conversation you just modeled?
12:49:14 From francesca soans to Everyone : Sorry to have to leave—thank you to all for great questions. Will catch up next week.
12:49:27 From Susan Kaplan to Everyone : Kim, So funny. What is the name of your film? Thanks.
12:49:40 From Adriana Marchione (she/her) to Everyone : That’s great Kim, thanks for sharing that. Too ‘high’. My film is called ‘The Creative High’.
12:49:56 From Norm - Donut Dollies to Everyone : +1 Peter. @MikeSullivan and @RyanMayers had a great point about finding Corporate Sponsors to help finance screenings for groups that are in core audiences but might not be able to afford to pay the filmmakers. Would love to learn more about that.
12:49:59 From Dean Butler (he/his) to Everyone : Senior athletes are about “doing” and not “watching”
12:50:12 From DAN HABIB to Everyone : As a ‘benefit’ to partners, we also offer as much “reciprocal social media sharing” as possible, ie if they put our key events and materials out on their social media, we will put their key events/initiatives on our film’s social media.  People seem to really appreciate that reciprocal collaboration, and it enables us to expand our social media reach enormously.
12:50:40 From Louise Rosen to Everyone : Never underestimate EGOS!
12:50:49 From Brittany Alsot (she/her) to Everyone : Good call, Dan H
12:50:57 From Anita Modak-Truran (she/her) to Everyone : @Louise - so true
12:51:06 From Chris Bournea to Everyone : With a lot of niche subjects, the community wants to feel that documentary filmmakers are "one of us," part of the community already rather than doing outreach to sell them something.
12:51:20 From Connie Bottinelli to Everyone : @Dan Habib - good suggestion
12:51:28 From John McAllister | Double Dummy to Everyone : Donor conceived really does seem like the core audience
12:51:35 From Matthew Eisen to Everyone : “What’s in it for ME?”  That’s the question every funder, partner or viewer is going to ask.
12:52:15 From Mike Sullivan to Everyone : Many corps have corporate social responsibility officers who can sponsor projects. These executives know each other across different companies and have professional conferences.
12:53:32 From Norm - Donut Dollies to Everyone : 🙌🏼Mike
12:53:38 From Susan Hamovitch to Everyone : the idea of momentum  Keith just raised — is there way to get the most word of mouth,  most “the ball rolling?”
12:53:50 From lauren levine to Everyone : Same question Bill Brummell
12:54:00 From Keith Ochwat (he/him) to Everyone : Right on, Mike! corporate social responsibility officers are gold!
12:54:46 From Karen Bernstein to Everyone : Maybe the subject’s audience or the subject is too close for comfort to do any good
12:55:02 From Donald Harrison to Everyone : @Peter, if an organization can put time/promo into a virtual screening and has good membership/audience reach, might be worth something like 50/50 split and not an upfront fee. people renting the film know they’re also supporting the organization they care about, which can help motivate people. we’ve done this once so far and it worked well, but there’s obviously risks and need to be selective/strategic.
12:55:27 From Mark Gordon to Everyone : Mark Gordon’s fundraising website: MOMC.TV
12:58:13 From Cynthia Salzman Mondell, she, her to Everyone : When My film aired on Independent Lens,, they changed its name. It got more educational sales.
12:59:02 From Connie Bottinelli to Everyone : @cynthia salesman Mondell - changed from what to what?
12:59:33 From Don Colacino to Everyone : STACK
12:59:54 From Anita Modak-Truran (she/her) to Everyone : @Diane - I think I know who you are talking about.  He told me we had to hire his friend for $$125K as a producer, because no one knew us.
13:02:39 From DAN HABIB to Everyone : In my recent experience, having a strong set of outreach partners definitely increases your chances of getting a broadcast, at least on public TV.  They want to see that you can bring an audience with you, and help them amplify their own outreach.
13:02:57 From Pamela Sporn to Everyone : STACK
13:02:57 From Louise Rosen to Everyone : @ Diane - I've heard that exact statement from AM a few times and know others who've also heard that. To start, it's a lame remark since they cannot point to any real definition of the term. And then, they changed their mind on one of my titles, which makes the remark meaningless.
13:03:18 From Peter McDowell - Jimmy In Saigon to Everyone : At what point does one start approaching PBS?
13:03:34 From Kim Saltarski to Everyone : Here’s my medical cannabis film that I referenced in sharing a core audience target misfire. www.jacksgaragedoc.com
13:04:40 From Heather L to Everyone : Keith & Peter - based on your experience how long do you think is average for an indie filmmaker to finish a feature doc?
13:04:48 From trudi Angell to Everyone : Diane’s film and her pitch on Kickstarter about Sammy Nestico is amazing!
13:05:34 From Diane Vicari to Everyone : @ Louise - hearing this from you is hopeful!  Thank you.
13:06:28 From Pamela Sporn to Everyone : I’ve shown my film at 4 conferences, but was not paid to do so. How do you “pitch” to do a keynote or a paid presentation at a conference?
13:07:05 From Diane Vicari to Everyone : @Trudi - hello Trudi - I am sorry to tell you that Sammy passed away in January BUT I have his masterfully legacy documented.
13:09:02 From CJ Crim to Everyone : I need to go. Thank you! This has been terrific!
13:09:53 From Doug Block to Everyone : There’s so much great films, streamed series, etc that people are reluctant to spend extra money on a film. It’s hard to overcome that.
13:10:40 From Doug Block to Everyone : Netflix. Amazon, they’re making life very hard for us
13:10:45 From Rod Martel (Minneapolis) to Everyone : I have 7 adult kids in a blended family. Their generation is used to getting anything online for FREE. They rarely pay for news OR entertainment except Netflix or Amazon Prime.
13:11:20 From Rick Minnich to Everyone : @Doug: I agree. I already have Netflix, MUBI, and my library video library, and rarely pay extra to stream a film.
13:11:24 From Adriana Marchione (she/her) to Everyone : @doug - yes I think that is true. People are also burnt out on streaming vs. going to a film. At least I know I am.
13:11:40 From Brittany Alsot (she/her) to Everyone : Also, if it’s in the past year, it’s been hard to have attention span or memory for things we might normally be interested in.
13:11:56 From Robert Rooy to Everyone : Doug, yes; a hazard of being part of the “Golden Age of Documentaries”, as Steve James, called it.
13:12:05 From Chithra Jeyaram to Everyone : +1 Doug the barrier to pay extra money for a film when there are subscription services
13:12:06 From Doug Block to Everyone : I’m so missing the live film festival experience!
13:12:41 From Kent Bassett to Everyone : FWIW we’ve found strong demand for people paying for virtual screenings this year for our film, so I think it’s case by case
13:13:08 From Adriana Marchione (she/her) to Everyone : @kent was it virtual events - a one time event or virtual screenings over time. Curious
13:13:27 From John Ware to Everyone : Saturday, I went to see “Nobody” in LA this past weekend. Theaters have been open for less than a week now at 25% capacity. A low bar, but People are hungry for the group viewing experience. A good time to have product to sell.
13:13:28 From Cat McGrath (she/her) to Everyone : Assume you have to pivot - Great advice!
13:13:29 From Amy Jenkins she/her to Everyone : Kent what is your price point?  Maybe $12 is too much for his virtual screening?
13:13:31 From Hamilton Sterling to Everyone : When do you send the pitch deck during the contact process? Should your initial email have a banner image?
13:14:05 From Dean Butler (he/his) to Everyone : Loving the seminar. Please post again the web location where we can access all the course resources.  Thank you.
13:14:10 From Tom Gibbons (he/him) to Everyone : What if your film tries to bring two different disparate communities together?  It’s kind of a political question.  Should we focus on one community or the other?
13:14:20 From Alka Raghuram to Everyone : Asking again, can you please share the questionnaire you have filmmakers complete to figure out what their film is about and how to create the list of their core audience
13:14:20 From Kent Bassett to Everyone : @Amy We charge somewhere between 8 and 12 dollars, but we also have a donate-what-you-can (suggested 15-100), and paradoxically we get more money via the donation channel
13:14:25 From Zhu Shen to Everyone : @Peter @Keith, if you have a film with broad themes that could appeal to wide and diverse groups of audience/potential partners, would you reach out to multiple categories and test them out at the outset? Since you don't know who will be the core audience/partner yet?
13:15:06 From Susan Hackley to Everyone : Do you have advice on creating a pitch deck? Should we get design help? Should it be only virtual?
13:15:07 From Kent Bassett to Everyone : @Amy we also over a live Q&A
13:15:21 From Cat McGrath (she/her) to Everyone : What is an average rental fee to watch a doc online?
13:15:41 From Amy Jenkins she/her to Everyone : @Kent, yes I’ve heard from others that the “donate” suggestion is best
13:15:55 From Kent Bassett to Everyone : @Adriana we do a live event — broadcast the film
13:15:57 From Cat McGrath (she/her) to Everyone : One time screening fee average cost?
13:15:59 From Donald Harrison to Everyone : Might also consider a % of ticket sales going to support the cause they care about (e.g., a non-profit partner), so it activates another motivator than just the “entertain me” one.
13:16:22 From Adriana Marchione (she/her) to Everyone : @Kent, yes that seems to be the better plan
13:16:33 From Kent Bassett to Everyone : it is a LOT of work
13:17:24 From Rod Martel (Minneapolis) to Everyone : I did a  Q & A during a virtual festival and then edited it and put it on my website.
13:17:26 From Maria Fortiz-Morse to Everyone : +1 Doug and others. Maybe a way to break through is to do sponsored screenings that are free to viewers? Or to do fundraising screeners (money split with a non-profit) or pay as you wish screenings? I do think the standard paywall is a barrier for many viewers.
13:17:39 From Sebastienne Mundheim to Everyone : Re: preaching to the choir, the choir gets preached once a week  … and sometimes the choir brings family and friends …
13:17:45 From David Streit to Everyone : Cost of tkt to virtual screening?
13:17:57 From Emily Branham (she/her) to Everyone : @Kent’s virtual rollout has been REALLY impressive - I’m so impressed with your rolling series of virtual events - if you miss a screening, you have that FOMO feeling, but then another one is soon behind it.  Great website too.  https://www.thismighthurtfilm.com
13:18:03 From Louise Rosen to Everyone : re: Octopus I think films about the animal/human interface are really touching a special place in people right now.
13:18:03 From Brittany Alsot (she/her) to Everyone : In addition to the marketing budget, word of mouth was really helpful for My Octopus Teacher because I thought the trailer was not the best representative of the film.
13:18:23 From Chithra Jeyaram to Everyone : Good point Maria
13:20:26 From TECH - Lex Ryan (they/them) to Everyone : Canva is fabulous!
13:20:40 From Kent Bassett to Everyone : You can put video in Canva
13:20:47 From Roland Mesa to Everyone : Keynote is perfect. lots of templates
13:21:29 From Therese Shechter (she/her) to Everyone : Canva is really great and it’s pretty quick to learn
13:21:37 From Javier Prato to Everyone : envato.elements.com has great graphic templates that can be used for pitch decks and movie posters
13:22:32 From David Streit to Everyone : What is a “tight fit”?
13:22:43 From Elise (Lisa) Hughes to Everyone : `what is optimal price for ticket for vitual event - if $12 too much --
13:22:55 From Sheil Seclearr to Everyone : Canva also has great stock photos AND videos and if you upgrade, there are tons
13:23:06 From Javier Prato to Everyone : https://elements.envato.com/ actually
13:23:36 From Kent Bassett to Everyone : for live event pricing I highly recommend anything from 8-12 (w 20% discount codes), and then a donate-what-you can option on Eventbrite. it’s worked great for us (even though Eventbrite is little annoying)
13:23:39 From TECH - Lex Ryan (they/them) to Everyone : Also to Jill and others: I checked Canva and you can include video!
13:24:01 From Chithra Jeyaram to Everyone : Thank you Lex
13:24:03 From TECH - Lex Ryan (they/them) to Everyone : And now seeing that Kent also answered. Thanks, Kent!
13:24:04 From Kent Bassett to Everyone : Many people donate $20 or $30 for a ticket, which offsets those who can’t afford to pay
13:24:11 From Roland Mesa to Everyone : yes. love Envato. and they have stock footage you can use.
13:25:51 From Brittany Alsot (she/her) to Everyone : PBS Open Call is happening now for “emerging diverse/BIPOC” filmmakers